After a year of hard work I am pleased to say that the new SocialGO is here! The new SocialGO platform allows you to create a modern, beautiful website with your choice of social networking tools built in. Social tools and integration with Facebook and Twitter are fast becoming necessary features of all new web projects, and people creating their own websites are no exception.
Whether you are creating a website for yourself, your business, your interest or group, you will want to leverage the enormous power of Facebook and Twitter within your site to reach a wider audience. The new SocialGO allows you to curate your own content alongside that of your community, moving us away from the one-size-fits-all approach of our previous version. By making the social elements of our product more flexible, we hope that the new platform will appeal to a wider range of customers.
This shift in our platform is being mirrored by the wider change in social. When SocialGO was formed, ‘social websites’ were their own niche category of site. Users would have their own identity on every social website they participated in and there where lots of people setting out to create their own social network which was insulated from the rest of the social web.
As Facebook and co have grown to become dominant players in social networking, the role of the niche site has also changed to extend the social graph of the bigger players rather than replace it. This makes for a far better end-user experience: users can bring their Facebook identities with them (allowing them to sign up in seconds), post content back to their Facebook pages (giving the niche site more exposure) and can bring their connections and interests with them (eventually allowing for an instantly personalized browsing experience). Our new platform responds to this shift, allowing our customers to get more value, traffic and exposure for their website using social media.
I am very excited about the new product roadmap as we continue to deliver on the promise of the “Social Website”; the unique mixture of design, content and community. We strongly believe that as social continues to grow, more and more users will look to harness social networking in the websites they create. We look forward to becoming their platform of choice.