BMOREHacks is a network created to aid the promotion, sales and marketing of the low-budget movie ‘BMOREHacks’. As well as allowing the 80+ members of cast and crew to reconnect and reminisce over the making of the film some years ago, the network allows fans of the movie to interact, and provides potential purchasers of merchandise a place to find more information.
The owner, Maxie, was familiar with CMS systems but following a security breach of his own server, he came to much prefer ‘Platforms-as-a-Service’, and “hasn’t looked back” since canceling his own servers. Having then spent over a year experimenting and developing with nearly every major and emerging social platform out there, he said “I’ve learned the strengths and weaknesses of many of them. Common weaknesses being things like: shared user databases; an emphasis on features over style; lack of e-commerce options, and over-saturation of similar networks already on the platform.”
“I have always rooted for innovative underdogs, so I really like and respect the SocialGO Team. As a product, I love the Ajax interface, the messaging system, the a/v chat and I love the easy to use administration system.”
Maxie has really tailored the SocialGO software to his requirements. He’s been able to schedule and provide information on screenings of the film using the ‘Events’ tool, and also organize film-making workshops. After providing all attendees of the screenings and workshops with the BMORE Hacks network address, he was able to obtain invaluable feedback. Lots of clips and trailers have been uploaded to the network, along with general information about the film, and updates about the promotion of the movie. Maxie also set up a tab linking to an e-commerce store so people could purchase film and music digital downloads, as well as the DVDs, CDs, and T-shirts.
The creator said “I had previously used SocialGO to create an alumni network for present and past employees and the site expanded and became even more active than I had hoped. I sought to do the same with BMOREHACKS.com. Since launching the site, I have reconnected with people I have not talked with in a decade. In one case I tracked down the email of the first editor, within 15 mins of sending an invite to him we were chatting on the BMORE Hacks network!”
“I can already see a clear vision of how SocialGO is going to mature, and I’m really excited by that! These are the ways I have dreamed for years about utilizing technology to produce, distribute, promote, and sell Indie media.”
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