It’s now been a while that brands have really taken in the importance of what good social media activity can do for business and relevance. And now that new mediums are popping up and becoming widely popular, brands have to keep up to speed. Instagram has really hit it big, and it’s no wonder that it is being taken advantage of by all smart brands. But Vine is a rather new one, and perhaps a more challenging one for companies to approach.
But if you can’t do it yourself, get someone to do it for you! With Vine users beginning to explore the potential behind these fantastic six-second clips, there’s bound to be someone out there that has that magic touch. Enter Khoa Phan:
Khoa’s stop-motion flicks utlising construction paper and his now infamous tagline “Have a Good Day!” have risen to a Vine sensation, and even bagged him an award. So much so that Peanuts Worldwide (the company now behind the classic Peanuts comics featuring Snoopy and the gang) have picked him up for a deal. As an effort to boost the Peanuts gang’s social media presence (mind you – their Instagram profile, Snoopygrams, is quite the popular hotspot!), they’ve contracted with Khoa to produce twelve Vines for them, each about a different element or character of the Peanuts comics. This is in line with its multiplatform social media campaign to generate buzz for its upcoming 3D animated movie, set to release in 2015. Cory Cole, the social media director for Peanuts, says this is a step in a bigger picture to keep Snoopy and his friends relevant and hip with the younger crowd that may not have grown up with the classic.
Regardless, we’re definitely looking forward to these twelve Vines. A six-second, stop-motion, looping clip with a paper Charlie Brown continually missing his kick? Yes please.