What sets YouTube head and shoulders above the rest of the many free video hosting sites across the Internet are its consistent content contributors, many of whom have used the platform to launch their comedy series and careers.
This week is YouTube’s first ever Comedy Week, where YouTube has organised and pulled together some of the top comedians from all its channels to go all-out on a week of funny videos and live events. It’s the first of its kind, and will be a good gauge as to whether this sort of community-driven, high-production value, week-long campaign can work for the likes of YouTube.
Some big YouTubers you’ll be seeing include the Sauce Boss himself, Harley from Epic Meal Time; the viral, auto-tuning Gregory Brothers from the schmoyoho channel; the amazing, universe-crossing, Epic Rap Battles of History from Epic Lloyd and Nice Peter; ‘best-friends-in-denial’ duo, Jake and Amir from the massive CollegeHumor team; the biggest of the classic YouTubers, Ryan Higa from nigahiga; and of course (a personal favourite of mine!), the queen of Hazing, Grace Helbig from DailyGrace! It’s quite the line-up of comedic talents, and that’s not even all of them! YouTube has really plucked the cream of the crop for this all-out laugh-fest, and are hedging their bets on some of the best and most unique channels to ever grace its platform (pun intended).
On top of all that native talent, YouTube has gone the extra mile to pull out some famous familiar faces for its stage as well. Sarah Silverman, The Lonely Island, and Dave Mitchell are among a few names more well-known outside of the YouTube community, who have all had success hosting some of their content on the platform, too. It’s an interesting mix, and perhaps the little boost that Comedy Week needed to take the veteran YouTubers to the next level. It’s a neat trick to hopefully expand the audience that YouTube channels currently reach, and to introduce the crossing of platforms between traditional, televised media and free online content.
And YouTube really spared no expenses. Its advertising campaign is not only everywhere on the site, but has extended to more traditional spaces. Newspapers and even buses are decked with large promotional ads, and its a new sight that YouTube is really taking a big step into drawing a more traditional market. Whether this proves to have a significant impact on not only Comedy Week, but also long-term audiences, will be interesting to note.