When the owners of Earthlings started their SocialGO network, they weren’t yet ready to sell their baby clothing products. Even so, they persevered and built a healthy, online community so that when they were ready to sell, they had constant access to a specifically targeted consumer base. “We thought, why not start a community? We can have the ball rolling even before we get our products online,” says Hannah Shone, Co-Owner of Earthlings.

This article from MarketingSherpa.com shows you the seven key strategies of how Earthling owners, Thickpenny and Shone, made the transition from socializing to selling.

http://www.marketingsherpa.com/article.php?ident=31555