Having a social networking site built from scratch is likely to be astronomically expensive. There are a variety of platforms on the market that do most of the work for you, but Gregory, owner of TopNotchTrend.com has learnt that few are as customisable as SocialGO. “We needed a low maintenance platform since we don’t have many staff.” He explains, “It was either this or Ning but SocialGo got the edge because it’s more customizable.”

Gregory’s designers removed all the default css structure and styles then designed the site from scratch. Although many network owners choose to go with the default layout, it’s not too hard to change things, as Gregory reveals, “It’s really simple to tailor the site exactly how you want it.” The design team have done a great job on this new site, creating one of the best landing pages on the platform.

Being able to customise the layout and appearance of the network is not the only benefit that attracted Top Notch Trend to the SocialGO platform. Member levels and member billing were also crucial. “The member billing has by far been the most useful feature.” Gregory continues, “We are able to monetize our website more effectively and more efficiently. Our company does photography work but we discount our premium subscribers on shoots and event photography. We also offer free merchandise to premium members.”

Network owners who buy the GOimport Pro service are able to import up to 2000 contacts directly to their network from a database. Owners can also export membership details to another platform, this is great for owners who may be planning to sell their site. This functionality is made possible by collating membership details in a versatile database for the owner’s benefit. “We are able to create a database of the models on our site since there is a really simple system to export data.” Business owners who are looking for a flexible platform on which to build their online network, need look no further.