‘I love social networking and see it as the future of brand marketing,’ says Dave McCullough, founder of Urban-niche.net, a network of developers, creatives, clients, and investors using the SocialGO platform to manage their working relationships and to keep members up to date with the team’s latest ideas and information.

Services provided include the building of applications and websites for clients, the management of social networking PPC campaigns, and web-based business support – services that are provided to both private and public market sectors.

Dave tells us, ‘I wanted to use social networking to manage communication and project management between my clients, suppliers, investors, and test audience. My ambition is to work together as a team to generate a collective income stream and also help provide this idea to the wider audience.’

The SocialGO platform fit perfectly, as according to Dave, ‘SocialGO is excellent and easy to use – every need was met and the process of the network’s set-up was very natural and logical. I also like the capabilities for future alterations.’

The lively and colorful header was made using custom CSS, and the Groups category, renamed ‘Niche Projects’ for the site, houses a number of specific groups – from those who wish to develop a social network for distance learning, to how social networking can be applied effectively in the hospitality industry, to making event management more manageable, the topics are both plenty and relevant.

With a bold emphasis on collaboration, and the intuition to bring their unique creativity to a social network, the pioneering spirit of Urban-niche.net‘s approach will undoubtedly be replicated by many businesses in the future.