Earthlings.co.nz wanted to expand the online customer base of their organic baby clothing business. They already had an online retail and business website where customers could buy their products. However they wanted to add a community element so their passionate customers had somewhere online to interact with each other about child care, as well as Earthlings products.
Earthlings used SocialGO software to quickly and easily "bolt on" social network functionality to their existing website. They added a "Community" tab to there existing website that allowed members to easily access and join Earthling's social network when visiting the main site. In fact the social network was designed to look identical to the main site, creating a truly seamless experience, which strengthen the interaction between business and consumer.
Hanna, Earthlings owner said "We had our SocialGO social network set-up in few minutes and we didn't need any special technical help. The social network was integrated with our existing website so it looked and felt like one big website. By building a community around the topic of child care we now have a powerful environment to softly market our products to people all over the world who really care about them."