Planet Beach wanted to expand the customer base of their spa and beauty business as well as gain new 'franchisees'. They already had a business website where customers could find out more about their products and potential franchisees could apply to join their network of spas in the US. However they wanted to add a community element in the form of a business social network so their passionate customers had somewhere online to interact with each other and Planet Beach cover models, as well as get access to special promotions, products or services.
Planet Beach used SocialGO software to quickly and easily "bolt on" social network functionality to their existing website. They added a "Join our Community" link to their existing website Planetbeach.com that allowed members to easily access and join Planet Beach's social network PBCrewNetwork.com when visiting the main site. In fact the social network was designed to be branded in line with the main site, creating a truly seamless experience, which strengthens the interaction between the business and its customers.
Tiffany from Planet Beach said "We had our SocialGO social network set-up in few minutes and the design help we got from SocialGO was fantastic. The social network was integrated with our existing website so it looked and felt like one big website. By building a community around the topic of beauty and spa experiences we now have a powerful environment to softly market our services to people all over the US who really care about them."
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